Software Built for Salon & Spa Franchises | Boulevard
Expand your brand with scalable solutions
Boulevard is the only complete client experience platform designed to help franchise self-care brands work smarter and scale faster with modern tech that people actually enjoy using.
Within a year, franchises saw:
- 0% more services booked
- 0% fewer no-shows and late cancellations
- 0% more retail value
- 0% more gratuity from clients
1 Average impact T+90 days after switching to Boulevard
Empower your franchisees, excite your clients
Most legacy software interferes with staff and client relationships. Your franchise deserves a platform that enhances them. Boulevard elevates staff and client experiences with our intuitive dashboard and easy-to-use features that delight your clients and empower your teams to perform at their best.
Streamline workflows & cut training costs
Regardless of how many locations you’re juggling, Boulevard gives you the power and autonomy to run your franchise on your terms with full and flexible support. Our easy-to-use platform handles the heavy lifting of day-to-day responsibilities, simplifying process management, and increasing client retention — all repeatable at scale.
Gain full control over the controls
Cut down on the technical clutter. Customize user access with granular permission settings, ensuring the right staff members have access to everything they need — and don’t have access to anything they don’t. This keeps your franchise workflows streamlined and secure.
Self-care’s most powerful analytics simplifies your stack
Connect your systems with flexible APIs—or tap directly into Snowflake Data Share for instant insights. With hourly data updates powering your BI, ERP, and CRM systems, you can make smarter decisions with the most current information.
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Software built to relieve stress, not create it
Grow with full control. Easily define your business settings – including services, products, memberships, and gift cards – at the brand-level to make adding new franchises a breeze.
Built-in brand consistency
Our partnership works as an extension of your business. The uniform self-booking is customized to your brand, lives on your site and social media accounts, and ensures all locations provide the same on-brand experience to clients. You can also build a custom booking flow using our APIs.
Get the best reports in the biz
Powerful, flexible reporting gives you a top-down analysis of your business performance down to the location-level. You can even track client memberships or gift card reconciliation between franchises.
“As a forerunner in the hairdressing industry, it’s important that the technology we use allows us to continue to provide the superior guest experience that the TONI&GUY brand stands for. Boulevard enhances our personal touch through customization, deepens our client relationships, and empowers us to operate more efficiently than ever before.”
— Zak Mascolo, CEO, TONI&GUY USA
A true partner never leaves you hanging
Our support team responds in minutes, not days.
Safely and securely migrate your data. Migrate over with zero disruption to your business. Your dedicated Onboarding Specialist is by your side from day one to ensure a smooth transition and give you a fresh, productive start.
Onboarding and beyond, we’ve got you. We’ll get you and your team up to speed fast, answer any questions, and give you the same world-class service you give your clients.
Streamline workflows with integrations: Shopify, Quickbooks, Meta and Instagram Book Now. We offer a suite of integrations to help you save time and grow your salon.
More resources for salons
Clean Girl Aesthetic: The Black & Brown Women Who Did It First
Women of color invented the look that became today’s clean girl aesthetic decades ago and the beauty world owes them everything. Read Article
Salon Industry Statistics, Trends & Benchmarks for 2026
The salon industry in 2025: trends to watch, revenue benchmarks, and what to do next. TL;DR U.S. market size (hair salons): ~$60.6B (2024). Read Article
Aesthetician vs. Esthetician: What's the Difference?
It’s a common confusion in skincare: What are the differences between an esthetician and an aesthetician? Read Article
We’re ready for you.
See what’s possible with a personalized demo.