Boulevard vs. Vagaro: Pricing and Features Breakdown

Running a salon or medspa means juggling appointment books, revenue spreadsheets, and in-person client experiences. The right software can make all the pieces fit seamlessly.

Boulevard and Vagaro are popular business management software options that offer a range of business management tools for the self-care industry. In this guide, we’ll compare Boulevard versus Vagaro side-by-side to see how their pricing models and core features—like revenue impact, marketplace exposure, and brand control—differ.

Boulevard vs. Vagaro at a Glance

4 Ways Boulevard Stands Out

Automated Marketing Campaigns

Built-in email marketing tools let you create a wide range of automated campaigns designed to support booking demands. Boulevard Marketing is an AI-powered tool designed to help you create on-brand campaigns faster and drive more bookings. It uses AI to suggest subject lines, write email copy, and generate custom imagery tailored to your business. Built-in automation allows you to set and manage campaigns that fill slow days, capture last-minute openings, and prompt repeat visits.

In comparison, Vagaro’s automated campaigns are limited, primarily focusing on rescue messages and birthday promotions.

Integrations

• Apple Calendar
• Facebook
• Google Calendar
• Green Circle Salons
• Instagram Book Now
• Okta SSO
• OPERA PMS
• QuickBooks Online
• Reserve with Google
• Shopify
• Vish
• Zapier

Data-Backed Performance Improvements

Here are some measurable impacts salons and medspas could experience when switching from Vagaro to Boulevard within the first year:

Fewer lost appointments: Precision Scheduling™, automated booking reminders, and custom booking fees can reduce last-minute cancellations and no-shows. On average, businesses see 16% fewer cancellations across their calendars after switching from Vagaro to Boulevard.

More retail sales: Retail and service workflows live in a single system, making it easier for staff to connect relevant product recommendations to services. That visibility brings an average 9% more appointments with retail sales in Boulevard than in Vagaro.

Increased revenue: Smarter scheduling and retail tracking aren’t the only features that support stronger revenue. Boulevard’s sales trends and segmented marketing tools also help salons and spas grow overall sales, resulting in an average 34% more retail revenue on Boulevard than on Vagaro.

Check out Boulevard’s ROI calculator to see the potential value of switching to Boulevard.

Who Boulevard Is Built For

Boulevard’s all-in-one solutions are built to address the needs of wellness businesses, medspas, and salons at every stage of their journey. Here’s how Boulevard’s core features support self-care businesses of all shapes and sizes.

Growth-Focused Salons

Boulevard streamlines day-to-day tasks while centralizing all your important data in a single platform. With detailed reporting and scheduling tools designed for busy self-care teams, growing businesses can make strategic, data-backed decisions as daily operations get more complex.

Medspas

Boulevard includes extensive charting tools and detailed client records to help teams document important information about services while maintaining a luxe, client-focused experience. It includes built-in privacy and security settings for HIPAA-compliant workflows, so team members can manage sensitive information responsibly.

Multi-Location Operators

Boulevard centralizes daily operations across locations so leadership teams can monitor performance from one place. Standardized workflows and location-level insights make it easier to maintain consistent service quality while identifying service and sale trends that inform strategic growth.

Premium, Brand-Forward Businesses

Boulevard was designed for luxury self-care businesses to build their brand reputation around highly personalized client experiences. Detailed client profiles and preference tracking help you tailor every interaction, while branded communication keeps your aesthetic identity consistent.

The data to back it up

After switching to Boulevard:

• 16% reduction in canceled appointments
• 9% more appointments with retail sales
• 34% more retail revenue

Real Success Stories from Boulevard Customers

Salon management software is integral to your day-to-day operations and long-term growth. Here are a few stories from Boulevard clients who successfully migrated.

Willow & Birch sought salon and spa software that would streamline operations and remove friction from the client experience. Boulevard’s automated marketing suite helped this business tighten up its marketing and booking systems. As a result, Willow & Birch saw revenue improve by $127,000 and added an extra 900 appointments to its books in one year.

Saije Esthetics had client data, POS systems, and marketing spread across several platforms, slowing down work and resulting in lost data. With Boulevard, owner Kieran Bailey consolidated operations and saved her medspa $500 each month, which allowed her to purchase a new CO2 laser to further improve services and revenue.

What Clients Are Saying

Hairroin Salon

"Finally, a platform that my stylists AND my clients love because of the ease of navigation and booking. The intuitive reporting provides me with the insight I need to operate my salon and better coach my team."

— Janine Jarman, Owner, Hairroin Salon

Sauna House

“Boulevard keeps making improvements. Every other software we worked with, any issue has been filed as a ticket into the void, and then you talk to somebody, and then you have to give them your entire life’s story so they can get caught up to speed with your issue. But with Boulevard, you have people there who get it.”

— Jennifer Richter, VP of Operations, SAUNA HOUSE

How to Get Started With Boulevard

If you’re looking to switch from your current salon management platform to Boulevard, here’s how to make the transition seamless:

• Get to know your onboarding specialist: You’ll be assigned a dedicated specialist who will learn about your goals and help you through the setup process.
• Order any hardware you need: Have all the necessary equipment ready before asking your team to use new software. We recommend an iPad running iOS 15+ to handle check-ins and forms. Your onboarding specialist will help get you set up with the Boulevard Duo POS system.
• Transfer all your salon and client data: Create a plan to move over basic information first, such as service and product details, and then transfer data that’s frequently updated (like client records) right before launch.
• Customize Boulevard’s settings: Boulevard is designed to be flexible, so it can adapt to your service and client types.
• Plan a self-directed learning roadmap: The quicker your team learns how to use Boulevard’s features advantageously, the less disruption clients will see. You can reference Boulevard Academy for self-guided education and check out advanced virtual training sessions.

See How Boulevard Can Supercharge Your Business

Our personalized demos let you explore Boulevard’s scheduling, client management, and reporting tools so you can see how the platform fits into your operational goals and team workflows.

Learn how Boulevard can take your wellness business to the next level with a free demo.

Frequently Asked

What’s the Difference Between Boulevard and Vagaro?

Boulevard specializes in supporting beauty and wellness businesses that offer premium client experiences and need high-level operational control. It features smart scheduling workflows, detailed client profiles, and integrated reporting. Vagaro, on the other hand, is known for its affordability and client marketplace, but paid add-ons are required for spa and salon-specific functionality, and businesses compete against other local business listings for space.

What Software Works Best for Medspas?

Medspa software needs to support detailed treatment documentation, so Boulevard’s advanced charting tools and secure client records means teams are well-prepared to manage aesthetic treatments with HIPAA-compliant documentation.

Is Boulevard Good for Multi-Location Salons?

Yes—its centralized scheduling and reporting tools make it easier for teams to streamline workflows and monitor performance across multiple locations.