Is Boulevard Worth It? Here's Everything Included in Your Subscription.

One platform. No hidden add-ons. No stitching together tools. Here is a complete breakdown of what comes with every Boulevard subscription, and what it means for your salon, medspa, or barbershop.

See why so many brands are switching to Boulevard

What’s Included in Your Boulevard Subscription? 7 Kinds of Features

1. Client Retention and Booking Experience

• AI-Powered Booking: Fill schedule gaps with revenue-timed appointments. Lift utilization with no front-desk reshuffling.
• Self-Booking: Clients book via your website, Google Maps, or socials. Each booking captures the details needed for fewer follow-ups and enforceable no-show fees.
• HIPAA-Aware Forms and Charting: Collect consent, capture history, and document treatments with markup, before-and-afters, and pre-written phrases.
• Client Profiles: Visit history, notes, conversations, and lifetime value in one place per client.
• Automated Marketing: Set rules once. Boulevard sends the right campaign based on client data, like a birthday or past purchase.
• Memberships and Packages: Lock in recurring revenue with billing and automatic usage tracking.
• Client Referral Program: Refer friends in one click. Boulevard tracks each referral and pays the reward on the first purchase.

2. Revenue Growth and Payments

• Built-In POS: Payments and reporting live in one system, giving you instant financial insight for clearer decisions.
• All-in-One Payments: Tap-to-pay, card-on-file, and tipping are built in, so you skip third-party providers.
• Multi-Merchant Support: Accept payments and pay out to multiple merchants without added workflow complexity.
• Refund and Dispute Management: Process refunds and disputes in-platform, with no third-party provider back-and-forth.
• Boulevard Offset: This optional POS feature shifts card processing fees to clients through small automated surcharges, saving operators an average of $9,600 USD a year.
• Gift Cards: Sell digital and physical gift cards with automatic usage and balance tracking.
• Product Recommendations for Staff at Checkout: Suggest retail and upgrades based on past client behavior to lift average ticket size.

3. Marketing, Messaging, and Client Communications

• Centralized Conversation Thread: All client messages live in a single thread tied to the client profile for easy hand-off between teammates.
• Automated Client Messaging: Reminders and post-visit follow-ups send automatically based on client behavior and appointment data, helping you increase rebookings and reduce no-shows.
• Campaign Messaging: Send targeted marketing campaigns based on client analytics. Segmentation and personalization are built in, so messages reach exactly who they need to without the hassle of handpicking recipients.

4. Scheduling and Day-to-Day Operations

• Precision Scheduling™: Boulevard's proprietary scheduling algorithm arranges appointments to maximize staff utilization and revenue. You get a more efficient, higher-earning calendar without constant manual adjustments and last-second schedule changes.
• Professional Mobile App: Operators stay connected to everything they need from anywhere they can access the cloud.
• Multi-Location Support: Run multiple locations under one system without having to duplicate setups as you expand your business. Each location’s data stays connected, making it easier to untangle and compare location-specific information.
• Staff Management: Manage staff schedules, access permissions, and performance in one spot. Operators gain visibility into team output and tighter operational control.

5. Business Reporting and Data Insights

• Customizable Reporting: Build reports around the metrics that matter most with customizable reporting dashboards and data exports.
• Campaign-Level Reporting: Measure each campaign’s impact individually, so you can tie specific marketing strategies to outcomes.
• Location and Role-Based Reporting: Segment staff performance by location, role, or individual to zero in on what’s working and who needs attention.
• Membership and Gift Card Reconciliation: Analyze membership activity and gift card balances across locations to spot usage and value trends.

.png&w=3840&q=75)

6. Growth, Integrations, and Scalability

• Unlimited Users: Premier, Prestige, and Enterprise plans let you add as many users as you want, so team growth carries no added cost.
• Multi-Location Management: Manage every workflow, from scheduling to inventory, in one centralized dashboard no matter how you scale.
• Granular Access Controls and Audit Log: Give each staff member access to exactly what they need, and review all critical actions in a searchable log if something seems off.
• Rapid Location Rollout: Launch new teams without long onboarding, so new locations turn profitable faster.
• Powerful APIs and Data Integrations: Boulevard's GraphQL APIs sync with the common apps in your stack, and an hourly Snowflake data share keeps your BI and planning tools current.
• Centralized Brand Management: Define services and pricing once, then roll them across locations so everyone works from the same playbook.

7. Onboarding, Support, and Platform Reliability

• AI-Powered In-Platform Support: AI provides answers to common questions and finds what you need in support documentation directly within the platform to quickly resolve issues without having to contact support.
• Industry-Savvy Support Team: For bigger problems, get in touch with Boulevard's human support team in minutes to speak with someone who has specialized training in beauty and wellness business operations.
• Data Migration Support: Boulevard’s team can move your existing client data into the platform so you don’t lose valuable insights when switching systems.
• Boulevard Academy: Access training resources that help your staff learn the platform as they use it, reducing time spent on onboarding and increasing adoption rates.

What Other Salon and Medspa Software Charges Extra For

Common Questions About Boulevard's Subscription

• Does Boulevard charge extra for marketing tools, reporting, or integrations? No. Boulevard automatically includes marketing, reporting, and integration support. Some features, like text and email marketing, are priced based on usage.

• Can Boulevard support multiple locations under one subscription? Boulevard operates on a per-location subscription model, but operators can manage every location from a centralized dashboard.

• Does Boulevard offer salon software with QuickBooks integration? Boulevard automatically syncs sales and payment data into QuickBooks online nightly.

• Is Boulevard good for medspas? Yes, Boulevard is a great option for medspas looking for a single system to balance high-touch, luxurious client experiences and strict clinical documentation protocols. 1 in 5 medspas in the U.S. already use Boulevard.

What Salons, Medspas, and Barbershops See After Switching to Boulevard

Let the numbers speak for themselves. Clients who switch to Boulevard see:

0% More services booked 0% More retail value 0% More gratuity from clients 0% Fewer no-shows & late cancellations

Our customers love us, you will too

“Before, we would just focus on single services. Fun extras like minimanis, sparkle strands, or even deep conditioning treatments would hardly end up being booked. By putting a last-minute pop-up for those services at the register, we’ve seen sales for those services increase hand-over-fist.”

- Leslie Reeves, Owner and Director of Operations, Sit Still Kids
[ View Case Study]

“I am so glad we took a leap and switched to Boulevard. Having software specifically made for your business model makes such a huge difference in every aspect of day-to-day operations. We’re booking more appointments, running more efficiently, and our providers are thrilled at the difference.”

- Mariesa Porter, Elite Aesthetics
[ View Case Study]

“I don’t want to spend time doing unnecessary things when I would rather be doing something to make the business grow. Boulevard does just that—and it saves me money, so I can’t complain.”

- Kieran Bailey, Owner, Saije Aesthetics
[ View Case Study]

"We've seen a huge difference, even just between doing it manually and now having Offset, in the amount of fees that we're recouping… it’s been a game changer for our business.”

- Cali Everts, Director of Operations, Hi, skin
[ View Case Study]

See Everything You Get. Then Decide.

No pressure. Just a clear look at what Boulevard can do for your business.

See a live demo in under 30 minutes and try it out for yourself—no contract necessary.